Fashion brand Feedback Essay Example | Topics and Well Written Essays - 500 words

Fashion brand Feedback - Essay Example The paper "Fashion brand Feedback" is the feedback on Fashion brand. Consistency - When consumers come back to a business for repeat sales, they usually expect to receive the same level of quality as they did the first time. For this season, our existing client reported the collection is too Asian, and therefore, different from the collection they bought last season. Uniqueness- Although the collection has the targeted design, some clients love the golden jacket and golden dress, while some other clients love white long dress. After removing the characters, we still learnt from our clients that some of our pieces have little differences from the collections of our competitors. But most of clients feel that it is better to remove the Japanese characters from the collection. Generally, The designs are interesting in terms of shape, lengths, and volumes, but some of the models like the jumpsuit are not appreciated by the clients; this is because the pieces look easy to wear, but they ar e hard to sell. Color schemes used for this season are black, white and gold; these colors work well than other colors. The buyers complain that the price is higher than their budget; given that the pieces are not made in Italy, the client expects that the prices should be considerably lower. Another reason why the sales are low is that the brand is new and people have not got used to it; people are less likely to buy if the brand is emerging. For this reason, therefore, high price could make the brand less competitive.